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World|business|September 11, 2014 / 05:19 PM
Microsoft to get rid of Nokia

AKIPRESS.COM - microsoft-nokia1 Microsoft is planning to phase out the Nokia name in its mobile products, the document obtained by tech blog GeeksOnGadgets showed.

The upcoming Nokia Lumia devices will soon be branded as just "Lumia."

In April, former Nokia CEO Stephen Elop -- who is now the head of Microsoft's devices group -- said "Nokia as a brand will not be used for long going forward for smartphones."

"Work is underway to select the go-forward smartphone brand."

Microsoft acquired Nokia's devices business for more than $7.2 billion in April. Shortly after the takeover, Microsoft renamed the company Microsoft Mobile. With the deal, Microsoft has planned to use Nokia to continue promoting its Windows Phone mobile operating system and to move forward in its transformation into a devices and services company.

Besides drifting away from the Nokia name, Microsoft is also reportedly dropping the "Phone" add-on to its "Windows Phone" branding, according to GeeksOnGadgets. Instead of using the Windows Phone logo, Microsoft will reportedly now just stick with the Windows logo.

In the April Q&A, Elop alluded to this transition too. "It will not be 'Nokia Lumia 1020 with Windows Phone on the AT&T LTE network,'" he said. "Too many words! That somehow doesn't roll off the tongue."

When CNET contacted Microsoft about the rebranding, a spokesperson said, "We have nothing to share."

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