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17:18, 06 December 2018

Pantone's color of year 2019 is living coral

AKIPRESS.COM - Pantone, the self-proclaimed global authority on color, has declared "Living Coral" the color of the year for 2019, CNN reports.

"Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow, Pantone 16-1546, Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment," Pantone announced Wednesday.

New Jersey-based Pantone picks a new color each year based on socioeconomic conditions, fashion trends, new technologies, as well as new trends in the realms of lifestyle, art, music, travel, and of course, social media.

This year, with technology and social media ever encroaching on our daily lives, Pantone thought it was the appropriate time to turn to nature and its beautiful colors.


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